Analyze this
Analyzing issues or campaigns is the first big step in truly understanding any communications success or failure. With busy schedules and/or tight client budgets, more often than not, media analysis isn’t always carried out. A big investment is being made on gathering the media content, but not on measuring and analyzing the trends, successes, and areas for improvement. Stories are often filed away immediately or distributed to a limited group, never to be looked at again or analyzed at all.

If you’re already conducting ongoing media analysis half the battle is won. But if not, you can bet your client or director will demand it soon. New analysis technologies combined with increased expectations to determine communications ROI (Return on Investment) are making analysis a must, not a should.

Once you’ve determined the need or importance of analysis, what’s next? This is where the confusion can set in. As can be expected, everyone has their own definition of how media content should be analyzed based on their own experiences. And usually the issue of PR standards and formulas ariseand that is when things often can come to a stand-still.

But before you get into how you are going to analyze, you must first determine what you’re interested in analyzing. Here are a few considerations:

Track success in key publications and mediums based on demographic suitability
Evaluate key message penetration in media stories
Track quality – not just quantity – of coverage
Determine success vs. competitors
Success of spokesperson pick-up
Determine campaign ROI
Measure advertising equivalency (if you must!)
Monitor regional penetration comparisons
Tabulate media impressions/audience numbers
Compare key issues and/or product penetration
Resulting editorial or other media commentary/letters to the editor

There are endless ways of analyzing and cross-referencing the information. But you should note that you can accomplish all of the above considerations without getting into confusing PR multipliers or complex formulas. The key is to determine what you’re interested in evaluating and create benchmarks for future comparisons. And if you still want to add in PR multipliers you can, as long as you consistently keep to the same formula. So whether you’re multiplying by a factor of 3, 5, or 10, the coverage is always being evaluated in a consistent fashion and can therefore be viewed as an unbiased and accurate portrayal.

Go Electronic, Go Real-Time
Reviewing the success of a new product launch, the impact of a crisis on your organization, or a monthly comparison after-the-fact can provide valuable insight for future planning. But imagine the change you could make if you have real-time data available to you at your fingertips in an instant. Using real-time data you could monitor:

What regions are having the most success and which need attention
Misinformation being published so you can correct it
Which publications need another follow-up call
Which issues are getting the most attention
The quality and tone of the coverage
The impact on your organization
What tactics are working and which aren’t
How you can piggy-back on recent media trends or competitors’ tactics or success

The benefits of real-time analysis are endless and important. Knowing that you can have a timely affect on the final outcome of a new product launch is empowering and helps speak to the real power of PR.

A combination of real-time analysis and benchmarking will provide you with the tools to improve the results of a campaign mid-stream and properly analyze its success using a predetermined set of objectives and consistent criteria. So make 2005 the year you start benchmarking your analysis-an opportunity to learn more about the impact your communications strategies are having will pay dividends for years to come.

1. Keep a box of business cards in your car. That way, you can always keep a stack of cards in your wallet or business card holder.

• The next time you go out to eat, leave a card on the table when you leave.
• Drop a business card in each bill you mail out.,/li>
• When you’re at the book store, slip your card into some of the books related to your industry. Be sure to put them near the middle of the book so they don’t fall out when someone is casually flipping through.
• Place a card rack full of your business cards on the counter of your dry cleaner. Most of them are more than happy to help out a good customer.
• Give each friend a stack of your business cards to hand out.

2. Make a goal of meeting at least one new person each day. If you overhear someone mention your industry or a hobby of yours, make a point to introduce yourself. Start a conversation while you’re waiting in line at the bank or the Office Depot. You may never see or even talk to these people again, but chances are good that you will.

3. Never eat alone. You have to eat and so does everyone else, so why not use that time to catch up with friends and associates? There are a few benefits for both of you here.

• You can keep in touch with people without taking a lot of time out of your work day.
• By interacting with people that you enjoy being in the company of, your stress levels will go down.
• Your name stays at the front of their minds – great for referrals!

4. Network in one non-work related organization. It can be anything – a baseball team, a church or charity, a community group – pretty much anything. The idea is to have the ability to network without the usual competition that you would face in a Chamber of Commerce or other business related organization. If you don’t currently participate in something that’s not related to work you should seriously consider it. It will help you create a balance between your work and your personal life while opening up a channel for new business.

1. The Magic Number – 1
Implement a “advertise 1 item at a time” motto for your advertising strategy. Does that mean you can’t SELL more than one item at a time? No… but wait until AFTER the sale.

When a customer sees more than one of a product offered at unbelievably low prices, he’s confused. Which one is the better deal? Which one does he prefer? These questions encourage procrastination – one of marketing’s greatest thieves. Instead, offer the consumer a product that compliments his purchase in a nearby display… or even at the register. You’ll make extra profits instead of losing a sale.

2. Outsmart Your Competitors
Your competition is looking for you in all of the usual places. Don’t go there. Quietly look for new methods of advertising and new markets to target.

Niche markets provide the perfect sneak tactic for reaching new clients. Here’s they key… sub-divide your current market into smaller, more specific niche markets. Familiarize yourself with the needs and concerns of the niche, then present yourself as the pro in their corner. Leave your competition in the dust with the intensity of new prospects that will come your way.

Modernize an old marketing technique that still carries a wallop – postcards. Yeah, these small, inexpensive marketing tools still carry a personal message that is quick and easy to read, but with new high-impact colors and designs that capture the attention of readers. Your competition won’t even know that you’re using them!

3. Encourage Communication
Communication is crucial to understanding your consumers. Encourage questions before the sale, during the sale and after the sale. Make it easy and comfortable.

Provide convenient contact information on all of your sales materials, including Websites. If you find yourself overloaded with questions, create a frequently asked question page where clients can get the answers they need without claiming as much of your time.

Confused customers, tough competitors and communication mishaps won’t steal profits from your account when you fix things up with the 3 quick tips.

1. Didnt take time out for me. I admit it, I have the typical entrepreneur bug. I spent way too much time working on my business and not nearly enough time on me. In 2006, I plan to take more breaks and schedule in some me-time.

2. Wasnt as consistent with my own marketing. Much like not taking time out for me, I also struggled with not taking as much time as I should have for marketing my own business. (Remember the old adage of the shoemakers children running around barefoot? Marketing my clients businesses always came before my own.) Now, my business has grown rapidly, so although Im not exactly complaining, I do wonder where Id be if I had been more consistent about my own marketing.

3. Got distracted. One of my biggest problems is what my coach, Melanie Benson Strick, Success Connections, calls bright shiny object syndrome. Thats where you find yourself chasing all sorts of bright shiny objects (also known as new opportunities or new ideas) rather than focusing on your core business systems. What happens is you end up with a lot of half-finished or barely-started ideas and very few actually completed.

I unfortunately have this syndrome bad. Although Im much better than I used to be, I still allowed myself to get distracted by a few half-baked plans in 2005.

Which leads me to #4

4. Didnt attain a couple of my business goals. Because I allowed myself to get distracted, I didnt meet a couple of business goals in 2005. Needless to say, this mistake is at the top of my list of issues to address in 2006. Now that I know how to eliminate the vast majority of distractions, Im looking forward to getting even more tasks accomplished in 2006.

5. Waited too long to do the things I did right. Okay, I know this is the wrong thing to focus on, but I just have to say it and then I can move on. 2005 was such a banner year for me and a large reason for that was because of the 5 Things I Did Right (you can read that article on my blog, http://www.writingusa.com/blog). But unfortunately, I also cant help wondering where I would be if I hadnt waited so long to start doing those things.

Okay, I said it, and now I can move on. But please, if nothing else, dont make THIS same mistake read my article on the 5 Things I Did Right and see if there are a few things you can implement in your business. That may be the ticket to turning 2006 into your best year ever.

Much to my surprise I walked away with 5 lessons that I could use to take my home based business to the next level. Within moments of world renowned jazz violinist Karen Briggs (formerly with Yani) taking the stage the quote from Tony Buzan rang my head.

“Whatever your discipline, become a student of excellence in all things. Take every opportunity to observe people who manifest the qualities of mastery.”

Here are lessons I walked away with that you can use to
successfully create a business you can work from home.

1. Change an idea or business by 10% and you can be a leader in what you do. Ms. Briggs is not the only violinist but she is one the first to become known as a “Jazz Violinist.” She took traditional classical music and put a jazz twist on it and made it her own. She created a fortune by doing so. You can do the same thing. Find a work at home business you love, add your unique slant and become an expert.

2. Give your customers more than you can expect and you will create raving fans. We were told the concert would go 90 minutes. However, when Ms. Briggs surprised us with an additional 45 minute jam session it blew everyone away. When you under promise and over deliver you will create screaming fans that will tell others about your business. The ultimate form of flattery is a referral. (By the way, I highly recommend you see
her).

3. When you are operating in your unique gift it will appear effortless to others. Ms. Briggs was one with her instrument. As a former violinist myself, I know first hand that it is not an easy instrument to master if you don’t have the aptitude or attitude. However, when the talent or gift is innate your presentation appears organic and effortless to others.

Most people spend their life looking for the “magic bullet” to create wealth. And the truth is if you were to look at the gifts and talents you have, your million dollar idea is innately a part of you. If you are not sure what it is think about what are the things you do that appear easy for you and difficult for others. Your unique talent harnessed with discipline and commitment will be unstoppable. Unleash your talents and discover how to turn it into a profitable work at home opportunity.

4. When you are a master at your craft people will pay for it and you can name your price. Being an expert in business is much like a top paid artist. When you have specialized knowledge or a skill people are willing to pay a higher price to have access to it.

5. Surround yourself with talented and supportive people and you all can go to a higher level of success. Ms. Briggs had a band around her and with their support her talents were showcased even more. No one creates success by themselves. Make sure you have people around you who support you in your business. Consider a Mastermind Group.

If you are starting or currently building a home based business
take one or all of these lessons, implement them in your business and watch it grow. I am always amazed how lessons about
being successful are always around us if our mind is open and
our ears in tune. These lessons if implemented will sound like
music to your ears.

Some terminally ill patients are in so much pain that they would rather end their life than to go on suffering and experience a poor quality of life. Because of physical and mental limitations, people in pain have a much different view on living than people with good health. This altered view makes some choose certain courses of care in a debilitating illness he or she may not even consider in a healthy state of being. Many healthcare providers claim that terminally ill peoples pain can be controlled to tolerable levels with good pain management, yet there are tens of millions of patients who do not have access to adequate pain management in the U.S. alone.

Many religious organizations believe that suffering can be used to purify us. This purification can be for the caregiver and for the patient. It is a time to learn and be aware how the body becomes more soul in the process of transformation associated with dying and death. Christians believe that life is a gift from God and God does not send us any experience we cannot handle. Islam states in the Quran, Take not life which Allah made sacred otherwise than in the course of justice. And Since we did not create ourselves, we do not own our bodies. Orthodox Judaism states that This is an issue of critical constitutional and moral significance which Jewish tradition clearly speaks to. We believe that the recognition of a constitutionally recognized right to die for the terminally ill is a clear statement against the recognition and sanctity of human life.

It is clearly evident that religious influence upon PAS deems such an act as going against ones Creator, and as such, the need to pray and discern the direction of ones life and dying should be in the consultation of clerical status of ones own faith. To override such influence would take an autonomous individual whose beliefs have taken him or her from what can be known religiously to what can be known through them by the same force that gave them life. It is here that terminal patients choose a course of action from the core on ones being transcending his or her belief in their creator (religiously) leading to an active participation of ones assessed values (personal transformations) that includes their religious influence, but it is not limited to it as well.

Samuel Oliver, author of, “What the Dying Teach Us: Lessons on Living”
For more on this author; http://www.soulandspirit.org

Its called “opportunity investment” and it has nothing to do with the traditional way to invest. Stocks, bonds, shares etc.

This is hands on. The entire premise is based on compounding and becoming the “investor source”

You see when we hand over our funds to “professionals” to invest our capital we dilute our returns dramatically. It makes sense if you think about it. They have no interest or incentive to manufacture returns any better then maybe 10% if you are lucky.

“Opportunity Investment” is a term that describes the process of taking responsibility for your own funds. Thereby becoming your own “investor source” What that means is that you determine by your daily actions and decisions, what your returns will be. I have managed over 2500% per year and it was easy. Starting with just $100 and on a whim, I compounded that in to $1 million dollars within 27 months

I discovered this 5 years ago. There is a book written by a guy who pioneered this formula and lives the results every day. Hayden Muller. The book is called “The inside trade secrets to an ethical opportunity investor”

The idea is to identify “investment objects” that are endowed with “excess intrinsic value” By recognising profit where others do not we put ourselves in the position to access this unseen stored portable value and transform it into profits which we pyramid and compound into a rapid fortune.

Its my opinion that this is not new at all. I believe, this is the narrow path that all “high net worth individuals” discovered for themselves. What is novel and new is the way its packaged as a book and disclosed freely to all who choose to recognise its worth.

I am so impressed with it, as were my associates, that we invested in an online resource to share with the many who already compound their wealth rapidly and certainly day by day. (Theres a link to the site below if you wish to learn more)

Theres revolution in the air. Ordinary people are daring to reach for their first million and taking it. Millions are not content to work their whole lives, then retire then die. They express it by their actions. They are living in large comfortable homes. They are sending their children to good schools, driving nice cars and living the life they choose today not tommorow.

We are part of that paradigm shift and we fan the flames with knowledge. Wealth education need not be complicated. Your wealth education could be alot simpler and direct if you choose it to be. Simpler is always better, and opportunity investment is the bare bones. The structure is robust and direct. Take it and earn like the many who already do.

After reviewing the cost factors, their company made it easy for me to decide if it was more cost-effective for me to add additional lines to my current phone system or to purchase a new one. After consulting with the phone professionals, it was decided that a key system would be most effective for my business. This decision was made by weighing the costs of purchasing a new system versus upgrading an older one.

Ultimately, cost is most important in deciding the benefits toward ones company future success. After consulting with my boss, we discussed the positives and negatives in purchasing a new system. While new equipment would be a great addition, we were concerned of the complexity of the new system. We would want to implement our current business activities into its use immediately and would have to be trained on using the new phones.

After great consideration, we purchased a new key system for our near 10 person customer service staff and 100 other employees. After an introduction meeting for the entire staff to the new system, employees were back at work immediately using the new system within an hour.

This decision has been very important to the continued success of my company. I have seen greater results with the speed in which calls are transferred to the appropriate representatives. This allows customers needs to be addressed in a more timely manner. Overall, this new system has positively increased the quality of our customer service.

By investing in a better system, the success of my company and the satisfaction of my customers are better dealt with. Quality definitely is essential to effective work equipment. And after taking the time to make a change in my company, I have continuously been satisfied with my decision.

An increasingly popular trend, graduates stepping out of universities and looking ahead for their first interviews are closing their social networking pages. Reason: Big brother is watching. Job hunters are increasingly conscious of anything they put into the online sphere-even e-mail, which, of course, can be forwarded to anyone.

These are not entirely paranoia. There is anecdotal evidence and some HR reports talk about corporate recruiters are Googling potential employees, having interns log onto social networking sites to check out an applicants profile, and using the online world as another way to check references. This trend, combined with the growing population of sites like Orkut, Facebook and MySpace, has many young people uneasy and unsure about how to navigate a new world.

B-school administrators and professors are beginning to advise students on maintaining a professional presence on social networking sites, in e-mail, on personal Web sites, and blogs. Even if its password protected, recruiters have profiles, too, and can get into your groups.

In a survey by AfterCollege.com a little more than 70% of the 60 students say they continue to post the same things they always did, even though potential employers might be taking a look. About 20% of the 90 employers who have so far responded to the same survey, say they investigate new hires by visiting social networking sites. A considerable 6% of employers say theyve decided not to hire someone based on what they saw online, but another 26% responded to that same question with no comment.

To quote Roberto Angulo of AfterCollege.com Students should be more concerned than they are.

1. Research always helps in effective logo design
Never make the mistake of rushing into creating a logo design. It will only make matters bad. You need to do a fair bit of research to understand the company, its objectives and mission as well as its business goals both short and long term. You also need to know the demographics of the target audience.

2. Attractive and unique: two elements of great logo design
You would obviously want your logo design to catch the attention of the customer. At the same time it should not be screaming for attention. It should test the intellect of the customer; make him or her think a few minutes after seeing the logo. If you notice some of the top logo designs each of them have a unique aspect to it that depicts something about the company.

3. Simple and memorable logo design
One of things you need to really focus on is to make sure your logo design is not too cluttered or too fancy. This will just confuse the customer. Ultimately you want the customer to remember your brand. That will only happen if the logo is easy to remember. Also be sure that the logo sends out positive signals to the customer.

4. Flexibility is a major issue in logo design
There are so many companies who invest a fortune on their logo design only to realize later that their logo doesnt work on a product wrapper! What a waste of time and money! Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is a product wrapper, your company website or even any promotional materials you send out! That means you need to consider the size of the logo and the usage of appropriate colors. The colors used need to match well with any background while also helping the brand to stand out.

5. Never clutter your logo in logo design
One critical mistake people make is to cram in too much information in their logo design. This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand!

6. Use fonts that promote readability in your logo design
You might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point using classy fonts in logo design if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye.

7. Usage of color in logo design
Great logo design will always focus on using complementary colors that looks good against a black or white background.